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<channel>
<title>shopmasc.com: New Releases</title>
<link>http://www.shopmasc.com</link>
<pubDate>2012-05-18</pubDate>
<description>List of New Released Items at shopmasc.com</description>
<language>en-us</language>
<isc:store_name><![CDATA[shopmasc.com]]></isc:store_name>
<item>
<title><![CDATA[Naked Premium Condoms (6 pack)]]></title>
<link>http://www.shopmasc.com/Naked-Premium-Condoms-6-pack_p_704.html</link>
<pubDate>2012-05-18</pubDate>
<description><![CDATA[ <p><a href="http://www.shopmasc.com/Naked-Premium-Condoms-6-pack_p_704.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/naked/naked-1_thumbnail.jpg" align="right" border=0></a>Founded on science, luxury and love, Naked is the worlds premium condom. They've reinvented the sexual experience and taken the condom to a whole new level. As the name suggests, the way it is designed is that it feels like nothing is there and that ...<a href="http://www.shopmasc.com/Naked-Premium-Condoms-6-pack_p_704.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $20.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=704&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://www.shopmasc.com/Naked-Premium-Condoms-6-pack_p_704.html</guid>
<content:encoded><![CDATA[<p><a href="http://www.shopmasc.com/Naked-Premium-Condoms-6-pack_p_704.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/naked/naked-1_thumbnail.jpg" align="right" border=0></a>Founded on science, luxury and love, Naked is the worlds premium condom. They've reinvented the sexual experience and taken the condom to a whole new level. As the name suggests, the way it is designed is that it feels like nothing is there and that ...<a href="http://www.shopmasc.com/Naked-Premium-Condoms-6-pack_p_704.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $20.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=704&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[Founded on science, luxury and love,  Naked is the worlds premium condom. They've reinvented the sexual experience and taken the condom to a whole new level. As the name suggests, the way it is designed is that it feels like nothing is there and that you're naked. The patented new Relaxed Fit allows for a more fluid movement of the latex, resulting in a far more natural experience and increased stimulation for you and your partner.<div><ul><li>The Lux 6 Pack is available in in 4 different sizes (men are  created equal, but different) </li><li>Tested in Europe and North America, 85% of the men preferred Naked over standard   
    condoms. </li><li>Boasting ultimate pleasure with full protection and peace of mind.</li><li>Industry Award Winning Design boxes, foils and point of sale display. </li><li>Nakeds technology takes longer to manufacture than standard condoms and are thus more exclusive</li></ul><br></div>    ]]></isc:description>
<isc:productid><![CDATA[Naked Premium Condoms (6 pack)]]></isc:productid>
<isc:thumb><![CDATA[http://www.shopmasc.com/assets/images/naked/naked-1_thumbnail.jpg]]></isc:thumb>
<isc:image><![CDATA[http://www.shopmasc.com/assets/images/naked/naked-1.jpg]]></isc:image>
<isc:price><![CDATA[$20.00]]></isc:price>
</item>
<item>
<title><![CDATA[Vie-Long Horse Hair Shaving Brush with Olivewood Handle]]></title>
<link>http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Olivewood-Handle_p_698.html</link>
<pubDate>2012-05-18</pubDate>
<description><![CDATA[ <p><a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Olivewood-Handle_p_698.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/vielong/vl13070_thumbnail.jpg" align="right" border=0></a>Vie-Long Horse Hair brushes deliver similar performance to badger hair but without harming or affecting the animal in anyway. The mane and tail hair is collected from horses in the Valencia area of Spain when they are groomed. After the hair is colle...<a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Olivewood-Handle_p_698.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $45.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=698&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Olivewood-Handle_p_698.html</guid>
<content:encoded><![CDATA[<p><a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Olivewood-Handle_p_698.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/vielong/vl13070_thumbnail.jpg" align="right" border=0></a>Vie-Long Horse Hair brushes deliver similar performance to badger hair but without harming or affecting the animal in anyway. The mane and tail hair is collected from horses in the Valencia area of Spain when they are groomed. After the hair is colle...<a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Olivewood-Handle_p_698.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $45.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=698&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[Vie-Long Horse Hair brushes deliver similar performance to badger hair but <span style="font-weight: bold; ">without harming or affecting the animal in anyway</span>. The mane and tail hair is collected from horses in the Valencia area of Spain when they are groomed. After the hair is collected it's washed, bleached and dyed to mimic the familiar dark band of badger hair. <div><br></div><div>Horsehair shave brushes have <span style="font-weight: bold; ">soft naturally tapered tips</span> with good backbone in the shafts for use with hard shave soaps or soft shave creams.  </div><div><br></div><div><span style="font-weight: bold; ">Olivewood</span> is extremely dense, which makes it an ideal material for a shaving brush handle as it is almost impervious to water. The handle is <span style="font-weight: bold; ">handmade</span> on a lathe, lacquer-coated to enhance the colour and grain of the olivewood, and stamped with the Vie-Long logo.
&#8232;</div><div><br></div><div>Packaged in an acetate box with Vie-Long logo. <span style="font-weight: bold; ">Handmade in Valencia, Spain</span>. </div><div><ul><li><span style="font-weight: bold; ">Hair mix:</span> 50% mane hair; 50% tail hair  </li><li><span style="font-weight: bold; ">Overall Length: </span>95mm</li><li><span style="font-weight: bold; ">Handle Length:</span> 40mm</li><li><span style="font-weight: bold; ">Loft:</span> 55mm</li><li><span style="font-weight: bold; ">Knot:</span> 20mm</li></ul><br></div>]]></isc:description>
<isc:productid><![CDATA[Vie-Long Horse Hair Shaving Brush with Olivewood Handle]]></isc:productid>
<isc:thumb><![CDATA[http://www.shopmasc.com/assets/images/vielong/vl13070_thumbnail.jpg]]></isc:thumb>
<isc:image><![CDATA[http://www.shopmasc.com/assets/images/vielong/VL13070.jpg]]></isc:image>
<isc:price><![CDATA[$45.00]]></isc:price>
</item>
<item>
<title><![CDATA[Proraso Preshave Cream - Menthol & Eucalyptus (100ml)]]></title>
<link>http://www.shopmasc.com/Proraso-Preshave-Cream--Menthol-Eucalyptus-100ml_p_694.html</link>
<pubDate>2012-05-18</pubDate>
<description><![CDATA[ <p><a href="http://www.shopmasc.com/Proraso-Preshave-Cream--Menthol-Eucalyptus-100ml_p_694.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/proraso/proraso-pre-and-post-shave-cream-eucalyptus-menthol_thumbnail.jpg" align="right" border=0></a>The first product in the Proraso range, the one that made it so popular amongst Italian barbers and men. Proraso’s pre-shave cream has a particularly thick, concentrated texture, which prepares the stubble and makes the skin elastic, ready for a prob...<a href="http://www.shopmasc.com/Proraso-Preshave-Cream--Menthol-Eucalyptus-100ml_p_694.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $15.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=694&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://www.shopmasc.com/Proraso-Preshave-Cream--Menthol-Eucalyptus-100ml_p_694.html</guid>
<content:encoded><![CDATA[<p><a href="http://www.shopmasc.com/Proraso-Preshave-Cream--Menthol-Eucalyptus-100ml_p_694.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/proraso/proraso-pre-and-post-shave-cream-eucalyptus-menthol_thumbnail.jpg" align="right" border=0></a>The first product in the Proraso range, the one that made it so popular amongst Italian barbers and men. Proraso’s pre-shave cream has a particularly thick, concentrated texture, which prepares the stubble and makes the skin elastic, ready for a prob...<a href="http://www.shopmasc.com/Proraso-Preshave-Cream--Menthol-Eucalyptus-100ml_p_694.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $15.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=694&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[The <span style="font-weight: bold; ">first product in the Proraso range</span>, the one that made it <span style="font-weight: bold; ">so popular</span> amongst Italian barbers and men. Proraso’s pre-shave cream has a particularly thick, concentrated texture, which prepares the stubble and makes the skin elastic, ready for a problem free shave.<div><br></div><div>Its cooling ingredients give a stunningly fresh effect that will tone your skin, and wake you up! The cream contains <span style="font-weight: bold; ">eucalyptus oil</span> that has a toning &amp; purifying effect on the skin. In addition, <span style="font-weight: bold; ">menthol</span> helps to refresh and revitalize. </div><div><br></div><div>Works well with every kind of beard and normal skin.</div><div><ul><li>No Parabens</li><li>No Silicons</li><li>No Mineral Oils</li><li>No Artificial Colors </li></ul><br></div>          ]]></isc:description>
<isc:productid><![CDATA[Proraso Preshave Cream - Menthol & Eucalyptus (100ml)]]></isc:productid>
<isc:thumb><![CDATA[http://www.shopmasc.com/assets/images/proraso/proraso-pre-and-post-shave-cream-eucalyptus-menthol_thumbnail.jpg]]></isc:thumb>
<isc:image><![CDATA[http://www.shopmasc.com/assets/images/proraso/proraso-pre-and-post-shave-cream-eucalyptus-menthol.jpg]]></isc:image>
<isc:price><![CDATA[$15.00]]></isc:price>
</item>
<item>
<title><![CDATA[Proraso Shaving Cream - Menthol & Eucalyptus (150ml)]]></title>
<link>http://www.shopmasc.com/Proraso-Shaving-Cream--Menthol-Eucalyptus-150ml_p_693.html</link>
<pubDate>2012-05-18</pubDate>
<description><![CDATA[ <p><a href="http://www.shopmasc.com/Proraso-Shaving-Cream--Menthol-Eucalyptus-150ml_p_693.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/proraso/proraso-shaving-cream-tube-eucalyptus-menthol_thumbnail.jpg" align="right" border=0></a>This Italian shaving cream uses a traditional vegetable stearin-based formula enriched with natural ingredients making the cream very concentrated and rich - a little goes a long way! This cream is also formulated with glycerin to allow for a smooth ...<a href="http://www.shopmasc.com/Proraso-Shaving-Cream--Menthol-Eucalyptus-150ml_p_693.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $11.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=693&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://www.shopmasc.com/Proraso-Shaving-Cream--Menthol-Eucalyptus-150ml_p_693.html</guid>
<content:encoded><![CDATA[<p><a href="http://www.shopmasc.com/Proraso-Shaving-Cream--Menthol-Eucalyptus-150ml_p_693.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/proraso/proraso-shaving-cream-tube-eucalyptus-menthol_thumbnail.jpg" align="right" border=0></a>This Italian shaving cream uses a traditional vegetable stearin-based formula enriched with natural ingredients making the cream very concentrated and rich - a little goes a long way! This cream is also formulated with glycerin to allow for a smooth ...<a href="http://www.shopmasc.com/Proraso-Shaving-Cream--Menthol-Eucalyptus-150ml_p_693.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $11.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=693&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[This Italian shaving cream uses a traditional <span style="font-weight: bold; ">vegetable stearin-based formula</span> enriched with <span style="font-weight: bold; ">natural ingredients</span> making the cream very concentrated and rich - a little goes a long way! This cream is also formulated with <span style="font-weight: bold; ">glycerin</span> to allow for a smooth glide for the razor and less irritation.<div><br></div><div>This specific formula contains <span style="font-weight: bold; ">eucalyptus oil</span> which helps to tone and purify the skin. In addition, <span style="font-weight: bold; ">menthol</span> helps to refresh and revitalize. It's quite invigorating.</div><div><br></div><div>This cream is great for normal skin and every kind of beard. </div><div><ul><li>No Parabens</li><li>No Silicons</li><li>No Mineral Oils</li><li>No Artificial Colors</li></ul></div><div><br></div>  ]]></isc:description>
<isc:productid><![CDATA[Proraso Shaving Cream - Menthol & Eucalyptus (150ml)]]></isc:productid>
<isc:thumb><![CDATA[http://www.shopmasc.com/assets/images/proraso/proraso-shaving-cream-tube-eucalyptus-menthol_thumbnail.jpg]]></isc:thumb>
<isc:image><![CDATA[http://www.shopmasc.com/assets/images/proraso/proraso-shaving-cream-tube-eucalyptus-menthol.jpg]]></isc:image>
<isc:price><![CDATA[$11.00]]></isc:price>
</item>
<item>
<title><![CDATA[Vie-Long Horse Hair Shaving Brush with Red & White Acrylic Handle]]></title>
<link>http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Red-White-Acrylic-Handle_p_699.html</link>
<pubDate>2012-05-18</pubDate>
<description><![CDATA[ <p><a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Red-White-Acrylic-Handle_p_699.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/vielong/vl14080_thumbnail.jpg" align="right" border=0></a>Vie-Long Horse Hair brushes deliver similar performance to badger hair but without harming or affecting the animal in anyway. The mane and tail hair is collected from horses in the Valencia area of Spain when they are groomed. After the hair is colle...<a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Red-White-Acrylic-Handle_p_699.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $40.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=699&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Red-White-Acrylic-Handle_p_699.html</guid>
<content:encoded><![CDATA[<p><a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Red-White-Acrylic-Handle_p_699.html?referrer=rss"><img src="http://www.shopmasc.com/assets/images/vielong/vl14080_thumbnail.jpg" align="right" border=0></a>Vie-Long Horse Hair brushes deliver similar performance to badger hair but without harming or affecting the animal in anyway. The mane and tail hair is collected from horses in the Valencia area of Spain when they are groomed. After the hair is colle...<a href="http://www.shopmasc.com/Vie-Long-Horse-Hair-Shaving-Brush-with-Red-White-Acrylic-Handle_p_699.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $40.00 <font color="red"></font> [<a href="http://www.shopmasc.com/add_cart.asp?quick=1&item_id=699&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[Vie-Long Horse Hair brushes deliver similar performance to badger hair but <span style="font-weight: bold; ">without harming or affecting the animal in anyway</span>. The mane and tail hair is collected from horses in the Valencia area of Spain when they are groomed. After the hair is collected it's washed, bleached and dyed to mimic the familiar dark band of badger hair. <div><br></div><div>Horsehair shave brushes have <span style="font-weight: bold; ">soft naturally tapered tips</span> with good backbone in the shafts for use with hard shave soaps or soft shave creams.  

&#8232;Packaged in an acetate box with Vie-Long logo.  <span style="font-weight: bold; ">Handmade in Valencia, Spain</span>. </div><div><ul><li><span style="font-weight: bold; ">Hair mix:</span> 50% mane hair; 50% tail hair </li><li><span style="font-weight: bold; ">Overall Length</span>: 96mm</li><li><span style="font-weight: bold; ">Handle Length:</span> 42mm</li><li><span style="font-weight: bold; ">Loft:</span> 54mm</li><li><span style="font-weight: bold; ">Knot:</span> 20mm</li></ul><br></div> ]]></isc:description>
<isc:productid><![CDATA[Vie-Long Horse Hair Shaving Brush with Red & White Acrylic Handle]]></isc:productid>
<isc:thumb><![CDATA[http://www.shopmasc.com/assets/images/vielong/vl14080_thumbnail.jpg]]></isc:thumb>
<isc:image><![CDATA[http://www.shopmasc.com/assets/images/vielong/VL14080.jpg]]></isc:image>
<isc:price><![CDATA[$40.00]]></isc:price>
</item>
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